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Design thinking is about doing
Design thinking has become a management fetish: it is heralded to be the next step for innovations, a cure for the worn out spread sheet management. It is also discerned from designing: designers...
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How to recognize Design Thinkers
Since R. Martin and others hijacked the term ‘designthinking’, there is an ongoing dispute. Two thought worlds exist and possibly these can be united by laying bare the essential characteristics of a...
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Begin with the end: beyond systems
Do you know the story of the hole and the drill machine? People buy drill machines, but actually want holes. I use it often to explain the difference between ‘Product thinking’ and ‘Service thinking’....
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The fallacy of the craftsman
Or: why we sometimes should not listen to our customer For user-centered design what users need is tenet. However, every now and then, a user / consumer / client / customer tells you what he needs, and...
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The unbearable lightness of Design Thinking
Design thinking is one of those words that seem to split the world into either radical fans or unwavering opponents who tend to ridicule it. In my practice of a designer, I experimented with all sorts...
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Generating new business by Design Thinking
An explorer can never know what he is exploring until it has been explored. It is quote from George Bateson, and it captures well what I learned last months. One of the main questions for many...
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Learning by creating
“It doesn’t matter where you start, as long as you start”. It is a quote of John Cage that captures for me a key ingredient of innovation in teams. The composer meant that for starting a new...
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Mirroring: the boundary spanning practice of design
The development of products and/or services often requires large, multidisciplinary teams in which specialists provide expertise, simultaneously. These specialists inside New Product Development (NPD)...
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Framing a sense of direction.
Without any doubt, the biggest misconception on any innovation is that someone knew it all before. That, for example, Steve Jobs had precisely on his mind how an iPad would function with app’s. Or that...
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Visuals that speed up innovation processes!
The Design Management Journal publishes a new article of me in 2016 on the fidelity of visuals (download here). ‘The what?’ you may think. The fidelity is the degree to which a visualization...
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